Persona Pizzeria Franchise Disclosure Documents (FDD)

For analysts, attorneys, journalists, and prospective operators, the Persona Pizzeria FDD is primary-source research: a federally required disclosure running hundreds of pages, updated annually. We carry 2 editions (2015–2016) — available for immediate purchase and download.

Under the Federal Trade Commission's Franchise Rule, Persona Pizzeria must furnish a Franchise Disclosure Document (FDD) to prospective franchisees and update it annually. The FDD is organized into 23 Items that describe the franchisor, its fees and the estimated cost to open, the parties' obligations, territory, financial performance representations where made, system size, and the company's financial statements.